In 1999 Rai participated in a world tour called the Magnificent Five, along with Aamir Khan, Rani Mukerji, Akshaye Khanna, and Twinkle Khanna.[97] In the same year, she was appointed as Longines Ambassador of Elegance. In 2003 she became the first Indian actress to be a jury member at the Cannes Film Festival.In 2003 she became a global brand ambassador of L'Oréal, alongside Andie MacDowell, Eva Longoria, and Penélope Cruz. Rai is the brand ambassador for The Eye Bank Association of India's nationwide campaign to promote eye donation in India.
