Gul has appeared in numerous advertisements on television and print media over the past decade or so (most notably - The Titan Raga watches ads, and most recently in the Tata Sky ads along with Aamir Khan). Gul is the brand ambassador for Tata Sky, along with Aamir Khan.
She ran at the Delhi Half Marathon in November 2010, but endured eve teasing from male runners at the event. She later remarked that the attitude of men in Delhi needed to change and that the city was unsafe for women.