She rose to media spotlight when she promised to strip for the Indian cricket team if it won the 2011 Cricket World Cup.[6][7] India indeed lifted the World Cup; however, Poonam did not fulfill her promise due to public disapproval, but later claimed as she was denied permission by the Board of Control for Cricket in India (BCCI).[8] In 2012, she posed naked after Kolkata Knight Riders won the IPL 5.[9] Pandey has received a lot of coverage over explicit pictures of herself that she has posted on her Twitter account.[10] She was reported to have danced onstage at a New Year's Eve bash in Hyderabad in 2014.